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new customers





customer value



Jacobs and Salomon J&S

market makers


Make reliable decisions that ensure the growth of your business


Synchronize all activities that maximize demand generation.


Build business teams focused on effective opportunity management.


Implement a multichannel that generates profitable clients

Business Strategy Performance

Take advantage of the growth opportunities that exist in each market segment. Synchronize all business initiatives in a sequence guided by KPI´s that facilitate the implementation of the business strategy with agility and precision





Identify the main market groups that generate growth. Design differentiated and profitable value propositions for each of these groups, prioritizing resources and actions according to the potential of each segment.

A hierarchy of functional and emotional benefits is defined that structure a value proposition. Communication is clear and consistent to achieve organic growth by creating brand value and generating demand.

A sequence of activities is generated by segment and the stage of the customer life cycle. These campaigns and tactics get new customers, develop current ones, and recover lost customers. The efficiency and effectiveness of each event are controlled.

Customer profitability is optimized through efficient communication and service channels. The level of support and the frequency of contact required by each segment defines a multichannel flow that optimizes the customer experience.

Get profitable clients by maximizing the income generated by each of your clients. The customer profile defines a series of processes and protocols that proactively manage business opportunities throughout the customer life cycle.

Customer Relationship Management








VECTOR starts profiled from the main groups of clients as well as the consumption pattern of each one of them. The value attributes are identified as well as the performance that the company has in them,

A sequence of campaigns are programmed to activate according to the stage of the customer's life cycle. These initiatives seek to increase the profitability of each client according to the potential of their profile.

We define processes that are simple and agile for the client. Every interaction throughout the customer journey is refined to maximize the customer experience with specific proposals and benefits for each customer..

Commercial and service protocols are established for each interaction with the client. These interactions complement business processes, ensuring consistency in service quality with functional and emotional attributes.

An efficient follow-up of businesses with potential is achieved by replicating the best practices carried out in similar situations and prioritizing a timely execution that guarantees success.

We maximize the income from the customer relationship, applying a process of continuous improvement in the levels of service offered, the campaigns and loyalty programs executed in the different channels available

Latin America Markets

Thanks to a deep understanding of the different cultures and market segments in Latin America, we have been able to successfully deploy business strategies in markets such as banking, insurance, logistics, automotive