A new client needs support that ensures its development from the first purchase. Welcome communications, service policy information, and other product offerings will make repurchase easier.
For frequent customers, campaigns are generated to promote premium lines, complementary services, and accessories. Each client has a sequence of offers according to their profile and purchasing behavior in the company
Existing customers are an efficient source of revenue growth when the customer adopts product lines with a higher profit margin. In addition to the portfolio economy, exit barriers are generated
With a timely analysis of the changes in purchasing behavior of each client, campaigns are activated to recover clients who do not renew contracts, reduce their frequency of purchase, or delay their payments.