New customers are one of the main sources of organic growth for a company. The profile of these new clients defines their income potential and the resources required to capture and develop them.
When a customer does not consume with the frequency or quantities with which their development was planned, alerts and campaigns are activated that keep them active in business relations with the company.
Accessories, subscriptions, and high-end products have better margins for the business while achieving operational efficiency by increasing revenue to serve the same customer. Furthermore, the created ecosystem generates greater customer loyalty.
Current customers are encouraged to promote the company in their reference groups and social networks. Your participation and comments generate stakeholders with positive attitudes towards the company's brands that become new prospects.