To ensure the proper use of a new product, the client must have the information and tools necessary for its use. After the first purchase, protocols are established that assess whether the product has met customer expectations.
A multi-channel contact sequence informs the policies and benefits that the customer can access. These channels also develop the commercial relationship by remembering the differentiators and reporting the company's innovations.
Business relationships are strengthened if the client achieves its objectives thanks to the recommendations that the company suggests. These solutions are the result of the knowledge and closeness that the company has with the client.
Business policies and service level agreements are tailored to develop customers with potential. These improvements achieve "exit barriers" that preserve the relationship with the client who has a solution according to their needs.