VECTOR

Customer Relationship Management

Develops the value of the customer increasing the purchase volumes, the frequency of consumption, and the adoption of profitable lines of business using the most efficient channels.

Value

VECTOR starts profiled from the main groups of clients as well as the consumption pattern of each one of them. The value attributes are identified as well as the performance that the company has in them.

Events

A sequence of campaigns are programmed to activate according to the stage of the customer's life cycle. These initiatives seek to increase the profitability of each client according to the potential of their profile.

Cases

We define processes that are simple and agile for the client. Every interaction throughout the customer journey is refined to maximize the customer experience with specific proposals and benefits for each customer.

Tasks

Commercial and service protocols are established for each interaction with the client. These interactions complement business processes, ensuring consistency in service quality with functional and emotional attributes.

Opportunities

An efficient follow-up of businesses with potential is achieved by replicating the best practices carried out in similar situations and prioritizing a timely execution that guarantees success.

Results

We maximize the income from the customer relationship, applying a process of continuous improvement in the levels of service offered, the campaigns and loyalty programs executed in the different channels available.

DESIGN

VECTOR starts by analyzing the business strategy and business processes. The approach is applied from the point of view of the company (CRM) as well as from the point of view of the customer experience (CEM). This way, we can design an objective and clear customer management strategy that integrates all the business areas.

profile

pattern

priority

potential

events

up selling

winback

cross selling

referred

growth

value

marketing

profit

revenue

VECTOR

Customer Relationship Management

sales

cases

relationship

tasks

productivity

churn

time

experience

proposals

velocity

pipelines

prospects

service

value

opportunities

loyalty

information

strategy